Mystery Shopping Example

Usually the client provides a time that mystery shoppers must allow before taking the initiative and asking for assistance.

Mystery shopping example. Mystery shopping is also sometimes referred to as shadow shopping or secret shopping. Mystery shopping can be beneficial for any business where it is useful to obtain knowledge about the customers experience of the organization. Examples of organizations where mystery shopping frequently occur are at retail stores banks theatres hospitals hotels and restaurants. For example a mystery shopper might purchase alcohol at a convenience store and note whether or not the associate asks to see his or her id.

Here is a mystery shopping sample report i did for a restaurant in texas in 2009. Mystery shopping criteria must reflect the retailer s purpose for the study. For example the visit might be to an electrical store where the scenario involves browsing digital cameras how long did it take for a sales adviser to approach. It was asked to give 4 points for each yes question and 0 points for each no.

There were 25 yes and no questions to answer and the description of what happened. Mystery shoppers must be qualified objective well trained professionals. Mystery shopper survey questions must be designed to elicit clear precise measurable responses. You must comment on any questions that you answered no to.